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Writing Winning Job Ads |
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There are many
winning styles for composing a compelling job
ad. Unlike newspapers and magazines on
CareerTrip your ad can be as complete as you
want. No need to count words anymore! That said
there are a few tips that can help your ads
attract the individuals you want. |
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Job Seekers look
at postings because they are interested, if
sufficiently intrigued they may even forward an
ad on to others who were not actively searching.
Your ad should focus on the position, use your
profile page and website to inform about your
company. |
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Hook them with
the title. |
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Ok sure
"Experienced Sales Mgr Needed" may get resumes
but something more like "Looking for Breakout
All Stars for New Seating Line" will really get
you noticed. |
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What's in it
for me? |
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Write your ad from
the perspective of the person you want to
attract. State the compelling benefits loud and
clear. |
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Keep it simple. |
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No need for lots
of acronyms and the latest buzzwords, focus on
what the job entails and the initial
requirements. Your jobs details should match
your position title. If you have specific
must haves state them. CareerTrips process is
not a one-click operation for job seekers, they
have to believe there is a reasonable
expectation of being considered for this
position before they will proceed with the
application process. |
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Show Balance |
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Many companies get
in ruts of just posting one type or level of
position. If all a job seeker sees is sales
positions they may wonder if you have a problem
in that area. Posting upper and midlevel
positions show balance as well as potential
growth opportunity. |
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Employer
Help > Write
Better Ads