To get the most mileage out of your resume, you’ll want to emphasize certain aspects of your background. By doing so, you’ll present your qualifications in the most favorable light, and help give the employer a better understanding of your potential value to his or her organization.

You can build a stronger case for your candidacy, by highlighting the following areas of interest:

• Professional achievements of particular interest to your reader. For example, if you’re in sales, the first thing a hiring manager will want to know is your sales volume, and how it ranks with your peers. If you’ve won awards, or reached goals, let the employer know. If you’re in management, let the reader know the number of people you supervise, and what their titles are.

• Educational accomplishments. List your degree(s) and/or relevant course work, thesis or dissertation, or specialized training. Be sure to mention any special honors, scholarships, or awards you may have received, such as Dean’s List, Cum Laude, or Phi Beta Kappa.

• Additional areas of competency. These might include computer software fluency, dollar amount of monthly raw materials purchased, or specialized training.

• Professional designations that carry weight in your field. If you’re licensed or certified in your chosen profession (CPA, CPM, or PE, for example), or belong to a trade organization (such as ASTD or ASQC), by all means let the reader know.

• Success indicators. You should definitely include anything in your past that might distinguish you as a leader or achiever. Milestones such as Eagle Scout, college class president, scholarship recipient, or valedictorian will help employers identify you as a potential winner. If you worked full time to put yourself through school, you should consider that experience a success indicator, and mention it on your resume.

• Related experience. Anything that would be relevant to your prospective employer’s needs. For example, if your occupation requires overseas travel or communication, list your knowledge of foreign languages. If you worked as a co-op student in college, especially in the industry you’re currently in, let the reader know.

• Military history. If you served in the armed forces, describe your length of service, branch of service, rank, special training, medals, and discharge and/or reserve status. Employers generally react favorably to military service experience.

• Security clearances. Some industries place a premium on clearances when it comes to getting hired or being promoted. If you’re targeting an industry such as aerospace or defense, give your current and/or highest clearable status, and whether you’ve been specially checked by an investigative agency.

• Citizenship. This should be mentioned if your industry requires it. Dual citizenship should also be mentioned, especially if you think you may be working in a foreign country.

In a competitive market, employers are always on the lookout for traits that distinguish one candidate from another. Not long ago, I worked with an engineering manager who mentioned the fact that he was a three-time APBA national power boat champion on his resume. It came as no surprise that several employers warmed up to his resume immediately, and wanted to interview him.

Resume Objectives

Most employers find that a carefully worded statement of purpose will help them quickly evaluate your suitability for a given position. An objective statement can be particularly useful as a quick-screen device when viewed by a manager responsible for staffing several types of positions. ("Let’s see; accountants in this pile, programmers in that pile, plant managers in that pile...")

While a stated objective gives you the advantage of targeting your employment goals, it can also work against you. A hiring manager lacking in imagination or who’s hard pressed for time will often overlook a resume with an objective that doesn’t conform to the exact specifications of a position opening. That means that if your objective reads "Vice President position with a progressive, growth-oriented company," you may limit your options and not be considered for the job of regional manager for a struggling company in a mature market -- a job you may enjoy and be well suited to.

If you’re pretty sure of the exact position you want in the field or industry you’re interested in, then state it in your objective. Otherwise, broaden your objective or leave it off the resume.

Summary or Chronological?

Your resume can be arranged in one of two basic formats: summary or chronological.

[1] The summary (or functional) resume distills your total work experience into major areas of expertise, and focuses the reader’s attention on your accumulated skills.

[2] The chronological resume presents your skills and accomplishments within the framework of your past employers. (Actually, it should be called a reverse chronological resume, since your last job should always appear first.)

Although the information you furnish the reader may essentially be the same, there’s a big difference in the way the two resumes are constructed, and the type of impact each will have.

My experience has shown that the chronological resume brings the best results, since it’s the most explicit description of the quality and application of your skills within a specific time frame.

The summary resume, on the other hand, works well if you’ve changed jobs or careers often, and wish to downplay your work history and highlight your level of expertise.

If a prospective hiring manager is specifically interested in a steady, progressively advancing employment history (as most are), then the summary resume will very likely work against you, since the format will seem confusing, and might arouse suspicions as to your potential for longevity.

However, if the employer’s main concern is your technical or problem-solving ability, the summary resume will serve your needs just fine.

Either way, you should always follow the guidelines mentioned earlier regarding content and appearance.

Beware of Artificial Fillers and Additives

So far, we’ve talked about ways to enhance or adjust the content of your resume. Now let’s look at what should be left out, or at least minimized.

[1] Salary history or salary requirements. I’ve never heard one good reason to mention your past, current, or expected salary. If you see a classified ad that says, "Only resumes with salary history will be considered," don’t believe it. If your resume is strong enough, you’ll be contacted. Once contacted, be forthright.

[2] References. If you have high-impact or well known professional references, fine. Otherwise, "References: Available Upon Request" will do just fine. Avoid personal references like your minister or your attorney, unless they happen to be Billy Graham or Sandra Day O’Connor.

[3] Superfluous materials. When submitting a resume, avoid enclosing such items as your thesis, photos, diplomas, transcripts, product samples, newspaper articles, blueprints, designs, or letters of recommendation. These are props you can use during your interview, but not before. The only thing other than your resume that’s acceptable is your business card.

[4] Personal information. Leave out anything other than the absolute essentials such as, "Married, two children, willing to relocate, excellent health." By listing your Masonic affiliation, right-to-life activism or codependency support involvement, you could give the employer a reason to suspect that your outside activities may interfere with your work.

Not long ago, we received a resume from a candidate who felt the need to put his bowling average on his vita. I guess he thought that kind of information might improve his chances of being interviewed. Would I show his resume to an employer? No way.

Remember, the greater the relevancy between your resume and the needs of the employer, the more seriously your candidacy will be considered.

The keys to a dynamite resume are complete, accurate content and appropriate, professional appearance.